An optician's website that books eye tests and brings patients back.
We build websites for independent opticians where patients book an eye test online, get a reminder when their next one is due and browse the frames you stock. The pages rank for opticians in your area, so you show up alongside the chains.
Last updated
Ottilie Brennan, 40-minute appointment
What usually goes wrong for opticians
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Recalls by letter
Patients who never book their next test because the reminder got lost.
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Competing with the chains
National chains take the searches for eye tests in your own town.
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Frames nobody sees online
Independent ranges that customers only discover once they are in the shop.
What we build for opticians
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01
Booking systems
Eye test booking with recall reminders.
How it works -
02
Website design
Your services, frames and team on a fast site.
How it works -
03
Local SEO
Your practice in the map results.
How it works -
04
Social media management
New frames and the team, filmed in your practice.
How it works
Opticians in numbers
About 7,195 opticians in the UK.
Within about 30 miles of Portsmouth, where we film social media on site, there are about 715. Every one of them is competing for the same local searches, which is the problem a good website and steady social media solve.
Opticians make up 2 of every 1,000 business premises in the UK.
- in the UK
- 7,195
- within about 30 miles of Portsmouth
- 715
- in the City of Portsmouth
- 10
- in the City of Southampton
- 15
Source: ONS UK Business Counts 2026, business premises registered for VAT or PAYE, counts rounded by ONS.
Free website check
Already have a website? Check it for free.
Enter your website and see a quick check on screen in about 20 seconds: speed, Google, phones and the details that win the click. A full written report follows within two working days, free and with no sales call unless you ask.
Questions from opticians
Can patients book an eye test online?
Yes. They choose the type of test and a free slot, and get a reminder before the visit.
Can the system send recall reminders?
Yes. Patients get a text or email when their next test is due, with a link to book.
How much does an optician website cost?
We quote a fixed price after a 30-minute call.
Related
- Dentists and clinics Patient booking, staff records and websites
- Shops Online shop, stock sync and local ads
- Garages and MOT centres MOTs, services and repairs booked online, with reminders
- Physiotherapists Online booking, intake forms and a page for each condition
- Photographers Fast galleries, clear packages and deposits that hold the date
- Breweries and taprooms An online shop, taproom events and a trade page
Six promises we put in writing.
Tap a card to read the detail. These go into every quote we send, so you can hold us to them.
Tell us how your practice runs.
We reply within one working day with a time for a 30-minute call. No sales script, and a fixed quote afterwards.
Thanks, that is with us.
We will reply within one working day with a time for a call.