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Case study · Website Live

Bella Route Travel: a website that sells Italy holidays to UK travellers.

Bella Route Travel arranges all-inclusive holidays in Italy for travellers from the UK. We designed and built its website, with a gallery of destinations, the current featured deal, a clear explanation of what is included and an enquiry form and WhatsApp button.

Client
Bella Route Travel
Who it serves
UK travellers to Italy
We built
Website and enquiry form
Platform
WordPress
bellaroutetravel.com
The Bella Route Travel homepage with an Italian coastline and the Explore destinations button

The brief: daylight, not candlelight

Bella Route Travel is the sister business of Bella Route Events. It needed to look like part of the same family while selling something very different: sunny, all-inclusive holidays in Italy. So it keeps the Bella Route wordmark and gold accent, and swaps the dark events look for a light, Mediterranean palette with Adriatic blue.

What we built

  • A first screen that answers the big questions. Where, what is included and the price from, shown in pounds per person, with flights, hotel, dining and transfers arranged from the UK.
  • A destination gallery laid out like a travel magazine rather than a grid of identical cards, with a tile for people who are not sure where to go yet.
  • A featured deal section for the current offer, with its own button to enquire.
  • Two ways to ask. An enquiry form that emails the team, and a WhatsApp button for people who would rather message.
  • Search set up from day one, with a title and description for Google and the tags that make shared links look right.

Honest by design

A new travel business has no reviews yet, and we did not invent any. The site earns trust another way: plain prices, a clear list of what is included and a promise of replies within a day from real people.

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