VETHR: a specialist website that wins visits from Google every day.

The brief: be found by the right practices

VETHR sells HR help to a narrow audience: UK veterinary practices. Practice managers search for specific problems, like overtime rules or contracts, and the site had to be the answer they find.

What we built

• The vethr.co.uk website and its own design system, navy and gold, built as a WordPress plugin so every page stays consistent.
• An interactive practice dashboard demo, so a practice manager can try the staff system before talking to anyone.
• Location, comparison and guide pages, each with its own title, description, headings and structured data for Google.
• New articles every day answering the questions practice managers actually search for.

The result

By early September 2026 the site was getting about 650 real visits a month, around 300 of them from Google, and a single guide on overtime for veterinary staff brought in about a quarter of all visits. That is what search traffic from one well-answered question looks like.

The lesson we now apply everywhere

In September 2026 we found that enquiries from the VETHR contact form were being sent without proper email authentication, so some never reached the inbox. Two real enquiries were missed before we caught it. Since then we send a real test enquiry through every form we look after and read the email that arrives, not just the form's thank you message. If you are not sure your own form works, ask for a free website check.

Want a website that brings in work?

See website design and local SEO, or read our guide on why a website is not showing on Google.