El Greco: social media filmed in the restaurant, and the website it links to.

The brief: show the real food

El Greco serves Greek food in Southsea, and the dishes are the best advert it has. The brief was simple: show the real plates, the real room and the real offers, often enough that people in Portsmouth think of El Greco when they are deciding where to eat.

What we do every month

• Photography and filming at the restaurant. We shoot the dishes as they leave the kitchen, on professional cameras, not phones. Every picture you see on this page is a real post from the restaurant's own accounts.
• Short videos for Instagram and Facebook. Reels are cut to music, with the text kept clear of the buttons on the phone screen so nothing important is hidden.
• A plan for the month. Posts are planned around the menu, the seasons and the offers, and every post is approved before it goes out.
• Offers and giveaways. Posts like the grill for two and the dinner for two giveaway give people a reason to book now, not one day.

The website the posts point to

Social media only works if the link in the profile leads somewhere good. We built the El Greco website with a video of the food at the top and two buttons, Book now and Menu, so someone who has just seen a post can check the menu and reserve a table in a few taps. The site also has the restaurant's Instagram feed, the full menu, reservations, an about page and contact details.

What we learned

Every dish in a post is named exactly as it is on the menu, never guessed from the photo, and anything we cannot identify for certain is checked with the restaurant first. Posts are saved as drafts and only go live when the restaurant says so. These rules now apply to every client we post for.

Want the same for your business?

Our social media management in Portsmouth starts at £300 a month with filming at your place, no setup fee and no contract. Read more about photo and video or see the plans you can buy online.