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Case study · Website Live

Bella Route Events: a website that feels like the events it sells.

Bella Route Events plans and promotes luxury events across the UK and Europe. We designed and built its website, with a full-screen film of a real table, a clear story of how an event comes together, and an enquiry form on every screen.

Client
Bella Route Events
Where
UK and across Europe
We built
Website and enquiry form
Platform
WordPress
bellarouteagency.com
The Bella Route Events homepage with a candlelit dinner table and the Start your enquiry button

The brief: luxury you can feel

An events agency sells a feeling before it sells a date. Bella Route wanted a website that looks and moves like one of its evenings: candlelit, calm and personal, with nothing that feels like a template.

What we built

  • A full-screen film at the top. The homepage opens on video of a real table being laid, hosted on the site itself so it starts quickly and keeps playing on phones.
  • A serif wordmark and a warm, dark palette with a gold accent, so the site reads as luxury before a word is read.
  • The story in order. The services, the kinds of events, past work and the approach, in the order a client asks about them.
  • An enquiry form that reaches the team. Name, email, type of event, date and a message. Each enquiry is emailed to the team with the client's address set as the reply, so answering is one click.
  • Search and sharing set up. A proper title and description for Google, and the tags that make a shared link show a picture and a summary on social media.

One brand, two websites

Bella Route also runs a travel business. Rather than squeeze both into one site, we gave each its own website under the same Bella Route name and wordmark, linked to each other. You can read about the travel site in the Bella Route Travel case study.

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