Social media
Every post we have written about social media, newest first.
Social media
- Email marketing rules UK businesses must follow: consent and the soft opt-in What PECR says about marketing emails and texts in the UK, when you need consent, how the soft opt-in for existing customers works, the different rules for companies and sole traders, and a checklist to stay compliant. 13 minute read
- How to make Reels for business on a phone, step by step A practical guide to filming Instagram Reels for a local business on a phone: what to film, how long Reels should be, how to edit and caption them, when to post and how to reuse them on other platforms. 14 minute read
- 30 restaurant social media ideas for UK restaurants, pubs and cafés Thirty practical restaurant social media ideas for UK restaurants, pubs and cafés, grouped by theme, with a weekly plan, the UK alcohol advertising rules for pubs and bars, and how to turn posts into bookings. 13 minute read
- Christmas marketing ideas for small business: 21 ideas and a week by week plan for UK shops, cafés and local services Twenty-one practical Christmas marketing ideas for UK small businesses, arranged as a plan from November to January, with the 2026 dates that matter: Black Friday, Small Business Saturday on 5 December and Royal Mail's last posting dates. 13 minute read
- The best time to post on Instagram for UK businesses in 2026 When UK businesses should post on Instagram, what Buffer's 2026 study of 9.6 million posts found by day and hour, how to read your own follower activity, and a simple weekly plan. 13 minute read
- How often to post on social media: a realistic plan for small businesses How often a small business should post on Instagram, Facebook, TikTok, LinkedIn and Google, what posting frequency studies show, and a realistic weekly schedule for a busy owner. 14 minute read
- Influencer marketing rules for UK small businesses: how to label an ad so the ASA and CMA are satisfied What the ASA and CAP say about labelling influencer posts as ads, including gifted products, discount codes, affiliate links, where the label goes on Instagram, TikTok, YouTube and X, which words are not clear enough and how a small business can brief an influencer. 15 minute read
- How to set up an Instagram business account the right way How to switch to an Instagram business account in the app or on a computer, what you gain and give up, and how to set up the profile so local customers get in touch. 14 minute read
- How to set up a Facebook business Page the right way A step-by-step guide to creating a Facebook business Page using Meta's own instructions, what to put in each section, the free tools that matter for local businesses, how to give staff and agencies safe access, and the mistakes to avoid. 13 minute read
- WhatsApp Business for small businesses: setup, features and the rules How a UK small business can use the free WhatsApp Business app: setting up the profile, greeting and away messages, quick replies, labels, the catalogue, broadcasts, QR codes, and the PECR rules for marketing messages. 13 minute read
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